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Step-by-step guides for creating product photos, ads, and videos

Photo Studio

Learn how to create Main, Spotlight, Lifestyle, and Branding images.

Creating Main Images

Main images are clean, high-contrast product photos designed for Amazon and e-commerce listings. They focus on clarity, accuracy, and visual consistency across your catalog.

1
Upload Your Product Image

Upload a clean product photo. The product will be automatically cut out and the background removed. For the best results, the photo should only contain your product with no clutter.

2
Select “Main”

Choose the Main option in the Photo Type options panel.

3
Choose a Background Color

Use the preset palette or select a custom color for precise brand matching.

4
Select Your Aspect Ratio

Select the aspect ratio that best fits Amazon, Shopify, or platform-specific requirements.

5
Generate Your Photo

Click Generate Photo to produce your final Main image.

Main Image Example
Main Image Example
Main Image Example
Main Image Example

Creating Spotlight Images

Spotlight images use curated templates or custom prompts to produce clean, studio-quality results.

Option 1 — Upload a Reference Image
1
Upload Your Product

Upload a clean product photo. The product will be automatically cut out and the background removed. For the best results, the photo should only contain your product with no clutter.

2
Select “Spotlight”

Choose the Spotlight option on Photo Type panel.

3
Choose a Reference Image

Choose from the curated studio backgrounds or upload your own.

4
Generate Your Photo

Click Generate Photo to create your Spotlight image.

Spotlight Template Example
Spotlight Template Example
Option 2 — Use a Prompt
1
Select “Prompt”

Switch to the Prompt tab under Spotlight.

2
Describe the Background

Enter a scene description for the environment you want.

3
Use AI Assist (Optional)

AI Assist can suggest a prompt for best results.

4
Generate Your Photo

Click Generate Photo to create your Spotlight image.

Spotlight Prompt Example
Prompt: “Blender surrounded by exploding citrus, berries, and ice cubes, vibrant orange backlight, dramatic splash motion, studio-quality photography.”
Spotlight Prompt Example
Prompt: “Sunscreen bottle on a sunny golden backdrop with soft glow.”

Creating Lifestyle Images

Lifestyle images place your product in natural, real-world scenes for emotional appeal and relatability.

Option 1 — Upload a Reference Image
1
Upload Your Product

Upload a clean product photo. The product will be automatically cut out and the background removed. For the best results, the photo should only contain your product with no clutter.

2
Select “Lifestyle”

Choose Lifestyle from the Photo Type options.

3
Upload a Lifestyle Scene

Provide a reference environment for the AI to recreate.

4
Generate Your Photo

Click Generate Photo to create your lifestyle scene.

Lifestyle Example
Lifestyle Example
Option 2 — Use a Prompt
1
Select “Prompt”

Switch to the Prompt tab.

2
Describe the Scene

Use natural language to describe the environment you want.

3
Use AI Assist (Optional)

AI Assist can help suggest a prompt for best results.

4
Generate Your Photo

Click Generate Photo to create your lifestyle image.

Lifestyle Prompt Example
Prompt: “Stylish chair in a warm living room with morning sunlight.”
Lifestyle Prompt Example
Prompt: “Outdoor garden patio scene with soft sunset lighting.”

Creating Branding Images

1
Upload Your Product Image

Upload a clean product photo. The product will be automatically cut out and the background removed. For the best results, the photo should only contain your product with no clutter.

2
Select “Branding”

Choose the Branding on the Photo Type panel.

3
Upload Your Logo

PNG format recommended for best results.

4
Describe Logo Placement

Explain the size, location, and how the logo should appear.

5
Generate Your Photo

Click Generate Photo to produce your branded image.

Branding Prompt Example
Prompt: “Place the logo on the lower right front corner.”
Branding Prompt Example
Prompt: “Place the logo at the top above the copy replacing the 'Logo' text.”

Ads Studio

Learn how to ads creatives.

Creating Ad Creatives

Ad creatives combine your product image, copy, scene description, design notes, and brand colors to produce high-quality marketing visuals.

1
Upload Your Product Image

Upload a clean product photo. The product will be automatically cut out and the background removed. For the best results, the photo should only contain your product with no clutter.

2
Write Your Ad Copy

Write the headline, body text, and call-to-action. Use AI Assist if needed.

3
Describe the Composition

Describe the enivornment, lighting, camera angle, props, or mood.

4
Add Design Notes

Specify typography, ad copy placement, layout, or color theme.

5
Use AI Assist (Optional)

AI Assist can design the ad creatives, suggest ad copy, placent and composition.

6
Choose Brand Colors

Select primary, secondary, and accent brand colors.

7
Choose Image Size

Select portrait, square, or landscape

8
Generate Your Ad

Click Generate Ad to generate the ad creative.

Video Studio

Create animated product videos using AI motion and scene generation.

Creating Image to Video Animations

1
Upload Your Product Image

Upload the product photo to animate.

2
Select “Image to Video”

Choose the Image to Video mode

3
Choose a Camera Movement

Select Push In, Push Out, Dolly, or Orbit (optional).

4
Select Aspect Ratio

Choose the video format best suited for your platform.

5
Choose the Video Length

Choose the duration of the video to generate.

6
Generate Your Video

Click Generate Video to create your animation.

Original Photo
Original Photo
AI Generated Video
Original Photo

Creating Product to Video Animations

1
Upload Your Product Image

Upload the product photo to animate.

2
Select “Product to Video”

Use this mode to produce a full cinematic environment.

3
Describe the Scene

Write a prompt describing motion, lighting, and environment.

4
Use AI Assist (Optional)

AI Assist can suggest a prompt for the best results.

5
Select Aspect Ratio

Choose the video format best suited for your platform.

6
Choose the Video Length

Choose the duration of the video to generate.

7
Generate Your Video

Click Generate Video to create your animation.

Original Photo
Original Photo
AI Generated Video
Prompt: “Relaxing spa scene with candles, warm lighting, and soft steam atmosphere.”
Original Photo
Prompt: “Animate the powder explosion behind the packaging.”

Frequently Asked Questions

The free plan provides 10 credits. It allows you to generate up to 10 images or ads, export and download your images and ads and make revisions. All exports on the free plan will include a watermark.

With each subscription plan, you receive a specific amount of monthly credits and access to InstaPics’s premium features throughout the subscription period. This includes advanced AI marketing research and video creation to enhance your marketing campaigns.

It currently costs 1 credit to generate an image, ad or revision. Video generation starts at 40 credits for 4 seconds of video.

Unsed credits are not carried over each month. However, any unsed credits purchased from a credit package will carry over. If you cancel your subscription, you will still have access to your current plan until the end of your paid plan period. At the end of the period, you will be switched over to the free plan and any unused credits will be removed from your account.

Yes, on the free plan, you will receive 10 free credits every month.

You can change your plan at any time. When upgrading your plan, you'll receive the upgraded plan's credits immediately but not more than the monthly plan's allotted credits. If you downgrade your plan, any credits remaining over the lower plan’s monthly allotment will be immediately deducted from your account.

You can cancel your plan at any time. Your subscription will remain active until the end of the billing cycle.

No, you own all of your creatives, even after your plan ends. You can use them in any channel without limitations. All of the stock footage used on Instapics is royalty-free.

Contact & Support

  1. Email us at support@instapics.ai
  2. Include your account email
  3. Include examples and screenshots if reporting issues